I’m Matt Wickert, a copywriter gone salesman. With 8 years of experience meticulously crafting messaging, I’m looking to bring a deep understanding of audience needs, active listening, and clear communication to your
sales team.

Not Another Salesman

  • My career was forged in a startup—high energy, fast-paced, priorities constantly shifting. I’ve seen how it takes every hand on deck to get the job done the right way.

  • Led marketing efforts for MyLevel2 pilot program in 2020, a diabetes intervention program now available to over 300,000 UnitedHealth Group members.

  • Launched My COVID-19 Preparedness Kits and associated marketing to over 160,000 UnitedHealth Group members amidst the global pandemic.

  • Emceed annual UnitedHealth Group research conference in front of entire corporation, introducing researchers, leading discussion, and crafting an overarching narrative on stage and streaming online.

  • Left UnitedHealth Group for greater challenge and growth at a mid-sized pharmaceutical advertising agency in Boston.

  • Joined another startup, this time in the health/tech space with Lore Health, supervised copywriting and parnter/client marketing.

  • Hoisted email open rates and click rates to 46% and 4% respectively (industry standares are 37% and 2% respectively). Couldn’t manage to boost conversion rates above 1%.

  • Participated in prospecting, cold calls, and customer service calls to generate more business and improve customer experience.

A Career of Selling—Any Way You Cut It

I don’t have a resume stamped “Business Development Representative” or “Account Executive.” What I have is proof. Proof that I can sell an idea in advertising, sell an action in healthcare, sell a vision in tech. I have experience moving people, not only products.

I learn on the fly because I have to. Because the game changes, and I change with it. I’ve absorbed complex industries like healthcare, pharmaceutical trials, large language modeling, and AI—not just by reading about them, but by operating inside them. I’ve worked corporate. Agency. Startup. Freelance. I know the rules. I know when to follow them, and when to rewrite them.

I don’t just find decision-makers. I walk their walk, talk their talk. I know their drink, and I keep in touch. Because sales isn’t just a pitch, it’s alignment.

So no, you won’t see ‘sales’ on my resume. But if you know what sales is, you’ll see I’ve been doing it all along.

Matt’s Experience

  • Copy Supervisor | 2023 – 2025

    • Pitched recruitment campaigns to partnering organizations to launch recruitment campaigns for implementing the Lore Health app among various populations.

    • Performed routine outbound cold calls to eligible users to generate app downloads and account creation.

    • Oversaw creative direction and copywriting for partner sales decks, marketing and recruitment campaigns, and branded partner communications

  • Senior Copywriter | 2022 – 2023

    • Coordinated and led pitch meetings for client teams, ultimately selling them on creative work completed under contract.

    • Performed product diligence for clients like Medtronic, Solta, Coloplast, and a variety of retail clients to uncover further product value and selling potential.

  • Copywriter | 2022

    • Maintained engagement with clients’ clinical trials through strong call-to-action copy for potential study participants.

    • Developed campaign strategies and materials that resonated with agency clients, patients, and medical professionals.

    • Absorbed ins and outs of niche pharmaceutical industry (clinical trials) to quickly become a contributing player for agency, client, and customer alike.

  • Copywriter & Editor | 2018 – 2022

    • Identified pain points in patient experience and worked with researchers to package solutions at various points in delivery of care.

    • Led regular touchpoints with partnering organizations and health systems including Johnson & Johnson, Dexcom, Fitbit, UCHealth, Southwest Medical, and Helix.

    • Coordinated email marketing, reporting, and recruitment efforts for Johnson & Johnson’s COVID-19 vaccine clinical trial and Eli Lilly’s monoclonal antibody therapy clinical trial.

    • Coordinated writing, marketing, research, and creative projects for clientele while determining project scope, direction, and guidelines.

    • Oversaw content creation in compliance with project and client goals, as well as created promotions to grow client base.

    • Collaborated with clients such as NCAA.com, Rite-Hite, SentiSum, NEWaukee, Matthiesen, Wickert & Lehrer, S.C., and Fiddleheads Coffee

More About Matt…

I’m an easy-going guy and would be more than happy to just chat about what you do and how I might be able to help.

Not that this is a dating profile, but: I read books, I like bars, I play three different instruments, I’m an ice hockey fanatic, and I’m always looking for good movie recommendations.

Give me a call or send me an email and let’s talk about it.